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e-book
Direct Mail Marketing: An 'Idea Book' for Financial Services
Direct mail plays a vital role throughout the entire customer lifecycle in financial services. From attracting new clients to retaining existing ones, direct mail is effective at every stage of the customer journey. Here are a dozen ideas you can use to make your direct mail marketing pay dividends for the future.
Direct Mail Marketing: An ‘Idea Book’ for Healthcare Providers
We hope you’ll be inspired by the creative—yet tried-and-true—direct mail strategies we’ve collected in this e-book. In an industry where trust and credibility are paramount, a well-designed and informative piece of mail can position your healthcare organization as a knowledgeable and caring provider.
2025 Direct Mail Product Guide
The first edition of this e-book is packed with actionable insights, including design tips, mailing class details, and best practices to ensure your campaigns stand out. With it you can explore all sorts of innovative products and discover how direct mail can complement other channels, build trust, strengthen relationships, and deliver measurable outcomes. Use it to boost engagement with powerful, personalized direct mail solutions.
What Will Direct Mail Look Like This Year?
As 2025 unfurls, direct mail marketing is set for an exciting and dynamic transformation fueled by technology and shifting consumer preferences. Read all about it to get a head start in the new year.
Transforming Direct Mail: Lessons from Blue Cross Blue Shield of Michigan
During this session we explore how Blue Cross Blue Shield of MI leverages the power of direct mail marketing to drive customer engagement and maximize ROI. Our special guest, Steve Zahara, shares his experience and success stories, providing valuable insights into how he has leveraged direct mail to achieve his marketing goals.
PFL’s Essential Guide To: Direct Mail — A Powerful Marketing Tool
Direct mail remains a powerful marketing tool because it creates a tangible connection. So, whether you’re looking to boost sales, increase engagement, or build lasting relationships with customers, here’s a look at how to harness its power and integrate it into broader marketing strategies for optimal results.
Resources
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E-Book
Apr 1, 2025
Direct Mail Marketing: An Idea Book for Financial Services
Direct mail plays a vital role throughout the entire customer lifecycle in financial services. From attracting new clients to retaining existing ones, direct mail is effective at every stage of the customer journey. Here are a dozen ideas you can use to make your direct mail marketing pay dividends for the future.
Read more
E-Book
Partner Resource
Direct Mail Marketing: An Idea Book for Financial Services
Direct mail plays a vital role throughout the entire customer lifecycle in financial services. From attracting new clients to retaining existing ones, direct mail is effective at every stage of the customer journey. Here are a dozen ideas you can use to make your direct mail marketing pay dividends for the future.
Read more
Newsletter
Mar 27, 2025
March Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Partner Resource
March Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Video
Mar 21, 2025
Direct Mail Done Right
To hear how creative marketers are winning with direct mail, watch this short video featuring Avidia Bank, RxSavings Solutions, and Paycor.
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Video
Partner Resource
Direct Mail Done Right
To hear how creative marketers are winning with direct mail, watch this short video featuring Avidia Bank, RxSavings Solutions, and Paycor.
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Webinar Replay
Mar 18, 2025
Transforming Direct Mail: Lessons from Blue Cross Blue Shield of Michigan - PFL
During this session we explore how Blue Cross Blue Shield of MI leverages the power of direct mail marketing to drive customer engagement and maximize ROI.
Read more
Webinar Replay
Partner Resource
Transforming Direct Mail: Lessons from Blue Cross Blue Shield of Michigan - PFL
During this session we explore how Blue Cross Blue Shield of MI leverages the power of direct mail marketing to drive customer engagement and maximize ROI.
Read more
Newsletter
Feb 19, 2025
February Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Partner Resource
February Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
E-Book
Feb 3, 2025
Direct Mail Marketing: An Idea Book for Healthcare Providers
We hope you’ll be inspired by the creative direct mail strategies we’ve collected here. In an industry where credibility are paramount, a well-designed and informative piece of mail can position your healthcare organization as a knowledgeable and caring provider.
Read more
E-Book
Partner Resource
Direct Mail Marketing: An Idea Book for Healthcare Providers
We hope you’ll be inspired by the creative direct mail strategies we’ve collected here. In an industry where credibility are paramount, a well-designed and informative piece of mail can position your healthcare organization as a knowledgeable and caring provider.
Read more
E-Book
Jan 21, 2025
2025 Direct Mail Product Guide
This in-depth guide will be your go-to resource for mastering direct mail in 2025 and beyond.
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E-Book
Partner Resource
2025 Direct Mail Product Guide
This in-depth guide will be your go-to resource for mastering direct mail in 2025 and beyond.
Read more
Newsletter
Jan 9, 2025
January Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Partner Resource
January Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
E-Book
Jan 2, 2025
Direct Mail 2025—Emerging Trends and Strategies
As 2025 unfurls, direct mail marketing is set for an exciting and dynamic transformation fueled by technology and shifting consumer preferences. Read all about it to get a head start in the new year.
Read more
E-Book
Partner Resource
Direct Mail 2025—Emerging Trends and Strategies
As 2025 unfurls, direct mail marketing is set for an exciting and dynamic transformation fueled by technology and shifting consumer preferences. Read all about it to get a head start in the new year.
Read more
Newsletter
Dec 9, 2024
December Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Partner Resource
December Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Webinar Replay
Nov 13, 2024
Unlock the Power of Direct Mail: Engaging Customers at Every Stage of the Customer Journey
In this session, we explore the power of direct mail marketing to drive customer engagement and maximize ROI.
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Webinar Replay
Partner Resource
Unlock the Power of Direct Mail: Engaging Customers at Every Stage of the Customer Journey
In this session, we explore the power of direct mail marketing to drive customer engagement and maximize ROI.
Read more
Newsletter
Nov 12, 2024
September Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Partner Resource
September Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Nov 12, 2024
August Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Partner Resource
August Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Oct 25, 2024
October Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Partner Resource
October Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
E-Book
Oct 8, 2024
PFL’s 2024 ‘Holiday Cheer Lookbook’ Resource
Spread Holiday Cheer with Memorable Moments Through Direct Mail and Seasonal Gifting
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E-Book
Partner Resource
PFL’s 2024 ‘Holiday Cheer Lookbook’ Resource
Spread Holiday Cheer with Memorable Moments Through Direct Mail and Seasonal Gifting
Read more
Webinar Replay
Sep 25, 2024
Deck the Halls with Direct Mail: Holiday Strategies to Make Every Connection Count
Direct mail has proven to be a highly effective channel during this time, often delivering a higher ROI than other marketing methods.
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Webinar Replay
Partner Resource
Deck the Halls with Direct Mail: Holiday Strategies to Make Every Connection Count
Direct mail has proven to be a highly effective channel during this time, often delivering a higher ROI than other marketing methods.
Read more
Webinar Replay
Aug 14, 2024
Beyond the Inbox: Unleash the Power of Direct Mail into Your Marketing Mix
Revisit this marketing discussion to explore how direct mail can play a powerful role at every stage of your customer journey. Discover how to integrate direct mail into your marketing mix to strengthen customer relationships, boost brand loyalty, and stand apart from the digital sea of sameness.
Read more
Webinar Replay
Partner Resource
Beyond the Inbox: Unleash the Power of Direct Mail into Your Marketing Mix
Revisit this marketing discussion to explore how direct mail can play a powerful role at every stage of your customer journey. Discover how to integrate direct mail into your marketing mix to strengthen customer relationships, boost brand loyalty, and stand apart from the digital sea of sameness.
Read more
E-Book
Jun 12, 2024
2024 Summer Lookbook
From adaptable accessories to ingenious solutions, each product in PFL’S “2024 Summer Lookbook” reflects our dedication to balanced and responsible living. Explore the myriad of possibilities—there is something here for every one of your prospects and clients.
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E-Book
Partner Resource
2024 Summer Lookbook
From adaptable accessories to ingenious solutions, each product in PFL’S “2024 Summer Lookbook” reflects our dedication to balanced and responsible living. Explore the myriad of possibilities—there is something here for every one of your prospects and clients.
Read more
E-Book
Jun 4, 2024
Hear How Direct Mail was a Hit for These 13 Companies
In today's rapidly evolving business landscape, effective marketing is not just about reaching your audience but engaging with them in meaningful ways. This is where direct mail marketing solutions come into play. Here is a collection of case studies—our greatest hits—that showcases the transformative power of Direct Mail.
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E-Book
Partner Resource
Hear How Direct Mail was a Hit for These 13 Companies
In today's rapidly evolving business landscape, effective marketing is not just about reaching your audience but engaging with them in meaningful ways. This is where direct mail marketing solutions come into play. Here is a collection of case studies—our greatest hits—that showcases the transformative power of Direct Mail.
Read more
E-Book
Mar 26, 2024
2024 Spring Lookbook
Whether you want retail brands that support great causes, need products made with eco-friendly materials, want to support a small business... or all three—here's a catalog of products that will help you create direct mail solutions that deliver.
Read more
E-Book
Partner Resource
2024 Spring Lookbook
Whether you want retail brands that support great causes, need products made with eco-friendly materials, want to support a small business... or all three—here's a catalog of products that will help you create direct mail solutions that deliver.
Read more
E-Book
Dec 21, 2023
2024 Winter Lookbook
Whether you want retail brands that support great causes, need products made with eco-friendly materials, want to support a small business... or all three—here's a catalog of products that will help you create direct mail solutions that deliver.
Read more
E-Book
Partner Resource
2024 Winter Lookbook
Whether you want retail brands that support great causes, need products made with eco-friendly materials, want to support a small business... or all three—here's a catalog of products that will help you create direct mail solutions that deliver.
Read more
E-Book
Sep 13, 2023
2023 Holiday Lookbook
Have the best holiday season by celebrating customers and prospects with direct mail solutions that really deliver.
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E-Book
Partner Resource
2023 Holiday Lookbook
Have the best holiday season by celebrating customers and prospects with direct mail solutions that really deliver.
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E-Book
Jul 13, 2023
2023 Fall Lookbook
We’re proud to be your partner for environmentally and socially responsible products. In this “2023 Fall Lookbook” we feature purpose partners, brands that give back, are responsible sourcers, feature diversified ownership, and make eco-friendly and sustainable products.
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E-Book
Partner Resource
2023 Fall Lookbook
We’re proud to be your partner for environmentally and socially responsible products. In this “2023 Fall Lookbook” we feature purpose partners, brands that give back, are responsible sourcers, feature diversified ownership, and make eco-friendly and sustainable products.
Read more
These calculations are based on typical campaigns from past customers to illustrate the potential impact direct mail can have when integrated with your digital campaigns. The revenue calculator is designed to be an informational and educational tool only. The results are hypothetical examples, not a guarantee.
Newsletter
Mar 27, 2025
March Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Partner Resource
March Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Feb 19, 2025
February Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Partner Resource
February Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Jan 9, 2025
January Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Partner Resource
January Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Dec 9, 2024
December Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Partner Resource
December Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Nov 12, 2024
September Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Partner Resource
September Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Nov 12, 2024
August Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Partner Resource
August Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Oct 25, 2024
October Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
Newsletter
Partner Resource
October Edition
Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Read more
