Customer and prospect digital fatigue and a lack of meaningful engagement are among the top challenges marketers face today. Generating leads and closing deals is an uphill battle, even when your products or services address customer's biggest concerns. To make an impact, customers must understand the problem before they can appreciate the solution. In this virtual event, hear from experts at PFL about how marketers can create moments of insight across campaigns that transform the minds of your audience to drive urgency and action.

You will learn:

• What “moments of insight” are and how to create them.
• Ways you can use direct mail to deliver moments of insight.
• Strategies to turn audience engagement into meaningful action.
• Tactics for delivering powerful moments throughout your campaigns