Automated Direct Mail: As Easy to Send as Email
Build the mailer once, set the trigger in your CRM or MAP, and PFL handles printing, personalization, and delivery for every contact who qualifies.
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Read More About How Direct Mail is Done Right
The Power of Direct Mail
This e-book explores three core ways marketers can integrate direct mail into their digital strategy: the Power of Engagement, the Power of Personalization, and the Power of Action
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Show Me the Money: How to Track the ROI of Your Direct Mail Campaigns
In our world where every marketing dollar counts, proving ROI isn't optional-it's expected. Join us for a high-impact session that breaks down exactly how to turn you direct mail efforts into measurable, scalable business growth.
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PODS Reduces Cancellations by Creating After-Sale Value
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How Automated Direct Mail Works
Plan, select, and customize your direct mail from a variety of formats.
Drag and drop into your CRM or MAP.
Data triggers timing and personalization of individual pieces.
Delivery data is recorded for instant delivery notification and attribution.
Watch the video above for an example of how PFL direct mail automation works with Salesforce.
Our End-to-End Solution Meets All Your Direct Mail Needs
What Makes Our Automated Direct Mail Different?
PFL’s Automated Direct Mail connects directly with Salesforce and other platforms, making it simple to launch personalized “1 : 1” mail moments at scale—while still supporting broader “1 : many” campaigns with ease.
Personalization at Scale
Create one-to-one customer experiences with ease. Use your marketing automation platform to map template fields to recipient data, customizing text and images for every mail piece-whether you send one or thousands.
Unmatched Flexibility
Enjoy the best of both worlds. Leverage seamless tech integrations for automated, data-driven campaigns, or run manual mailings for those times you need a hands-on approach. All the same creative, print, and fulfillment power-no matter your workflow.
Engage with Any Format
Bring your ideas to life with a wide variety of mail formats. From postcards and brochures to catalogs, flyers, custom boxes, packaging, and elaborate promotional kits, PFL helps you deliver campaigns that stand out.
Enterprise-Grade Data Security
Trust your campaigns to a partner that takes data protection seriously. PFL is HIPAA, SOC 1, SOC 2, GDPR, ISO 27001, and CCPA compliant, as well as PCI certified-so your data, and your customers’ data, stays safe.
Our Direct Mail Marketing Automation Works With Your Martech Stack
PFL integrates with your marketing technology to give direct mail the automation, personalization, and measurement you expect from digital.
What Our Customers Say
Decreased Cost
Per Mailer
Increase Volume
Of Mail Sent
"We immediately had complete control of our costs. Everything was not only more economical, in terms of our average cost per piece, but it was all just much more efficient and easier to predict."
Gia Harris
Manager, Growth Marketing, Hinge Health
15.6X
Return on Investment
13.7%
Return on Investment
“We started partnering with PFL because we really wanted to figure out how to get through the clutter of all the noise to get people’s attention.”
Gretchen Swann
Principal Marketing Program Manager
Saved Time
Over Old Manual Processes
Higher Customer Engagement Rates
with Direct Mail
"There’s something about holding a piece of mail in your hand that makes the message feel more real. We wanted our members to feel seen and valued and not just another click or open rate.”
Kristin James
Director of Engagement Marketing, RXSS
1,300%
Return on Investment
Personalization
Helped with Campaign Success
“We specifically asked the PFL technical support team if we could include the signature of each sales rep the contact was working with. That was huge for us.”
Erick Portillo
Marketing Operations, LTN
40 Hrs.
Per Month Saved on Manual Processes
Happy Customers
Major Reduction in Customer Complaints
"I love working with PFL because they are thought leaders and offer insights, tips, and strategies. They take an educational approach without coming off too salesy."
Moriah Canner
Digital Marketing Manager, Avidia Bank
Saved Time
Over Old Manual Processes
Increased Event Attendence
With Regular Newsletter
The impact is clear in event attendance. “Attendance has increased since we began printing and mailing the newsletter,” Zale reported. The newsletter is now the main way members discover events. What’s more, the team gets immediate feedback if there are any errors or delivery issues. “When there's an issue in the newsletter? Everyone tells us,” Zale said, underscoring the importance of the communication channel.
Jamie Zale
Programming Manager, Wider Circle
Here’s What Makes PFL Direct Mail Different
Stress-free Execution at Scale
Are you and your team still running direct mail campaigns manually? Know that our knowledgeable and dedicated team can provide personalized guidance from design to delivery.
- Direct mail buy vs. build option, with or without marketing technology.
- Knowledgeable and dedicated support teams.
- Seamless connection to CRM and MAP tools.
- One-stop shop with end-to-end capabilities.
Decades of Experience
You and your team have enough to do strategizing and creating innovative direct mail campaigns. Why not take advantage of our 30 years of experience.
- Trusted printing and mailing partner for almost 30 years.
- Reliable, online printing and direct mailing services.
- Consistent, high-quality execution.
- Deep knowledge of all aspects of commercial printing and mailing.
- Our dedicated customer success team acts as an extension of your operation.
Unmatched Versatility
If your business is hobbled by insufficient printing and mailing options, you’ve come to the right place. We offer unmatched versatility in so many ways:
- 25+ mail formats to meet every need.
- Batch sizes from hundred to millions.
- Sophisticated direct mail with or without technology.
- Limitless personalization possibilities.
- Tech-enabled omnichannel marketing possible.
- One-stop shop with end-to-end capabilities.
