Webinar Replay
Transforming Direct Mail: Lessons from Blue Cross Blue Shield of Michigan
Our special guest, Steve Zahara, shares his experience and success stories, providing valuable insights into how he has leveraged direct mail to achieve his marketing goals.
During this session we explore how Blue Cross Blue Shield of MI leverages the power of direct mail marketing to drive customer engagement and maximize ROI.
Our special guest, Steve Zahara, shares his experience and success stories, providing valuable insights into how he has leveraged direct mail to achieve his marketing goals.
Presenting Speakers
Jennifer Bellin
Chief Marketing Officer, PFL
Steve Zahara
PM/Marketing Analytics & Reporting, BCBS of MI
During this session we explore how Blue Cross Blue Shield of MI leverages the power of direct mail marketing to drive customer engagement and maximize ROI.
Our special guest, Steve Zahara, shares his experience and success stories, providing valuable insights into how he has leveraged direct mail to achieve his marketing goals.
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Key Findings
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