Beyond the Inbox: Unleash the Power of Direct Mail into Your Marketing Mix
Revisit this marketing discussion to explore how direct mail can play a powerful role at every stage of your customer journey.
It’s a given today that engaging customers through digital tactics alone is challenging. Join this roundtable discussion to explore how direct mail can play a powerful role at every stage of your customer journey. Discover how to integrate direct mail into your marketing mix to strengthen customer relationships, boost brand loyalty, and stand apart from the digital sea of sameness.
What You Will Learn:
- Understand how to integrate direct mail with other channels and move beyond the mailbox.
- Explore how direct mail can be strategically implemented throughout the customer lifecycle.
- Discover how direct mail can foster deeper customer engagement and brand connection.
- Learn how to measure the success of your direct mail campaigns.
Presenting Speakers
Jennifer Bellin
Chief Marketing Officer, PFL
Erica Shattuck
Programs Marketing Manager, SAP Concur
Revisit this marketing discussion to explore how direct mail can play a powerful role at every stage of your customer journey.
It’s a given today that engaging customers through digital tactics alone is challenging. Join this roundtable discussion to explore how direct mail can play a powerful role at every stage of your customer journey. Discover how to integrate direct mail into your marketing mix to strengthen customer relationships, boost brand loyalty, and stand apart from the digital sea of sameness.
What You Will Learn:
- Understand how to integrate direct mail with other channels and move beyond the mailbox.
- Explore how direct mail can be strategically implemented throughout the customer lifecycle.
- Discover how direct mail can foster deeper customer engagement and brand connection.
- Learn how to measure the success of your direct mail campaigns.
