USPS 2025 Mailing Promotions Can Unlock Savings, Boost Engagement
The United States Postal Service’s (USPS) “2025 Mailing Promotions” offer innovative ways to make your mail campaigns stand out while providing significant discounts. These promotions encourage marketers to explore advanced technologies, unique mail piece enhancements, and sustainable practices to maximize engagement and ROI. Here’s a look at some of the key promotions for 2025 and how you can tap into them for your marketing success.
Key USPS Promotions for 2025
1. Integrated Technology (3% Discount)
Despite that we are clearly in the midst of a decidedly digital age, connecting physical mail with cutting-edge technologies can create exciting, interactive experiences for your audience. The Integrated Technology Promotion encourages mailers to boost brand awareness, showcase product features, and engage customers in novel ways. By incorporating technologies such as Augmented Reality (AR), Voice Assistant Integration, Near Field Communications (NFC), and Artificial Intelligence, you can transform your mail pieces into dynamic, multi-dimensional marketing tools.
This promotion runs from July 1 to December 31, 2025, and is eligible for First-Class Mail® letters, cards, and flats, as well as USPS Marketing Mail® letters and flats, including nonprofit mailings.
2. Tactile, Sensory, & Interactive (4% Discount)
Engaging your audience's senses can create memorable experiences that leave a lasting impression. The Tactile, Sensory, & Interactive (TSI) Promotion leverages technological advances to encourage sensory engagement with physical mail pieces. By utilizing features such as metallic ink, reactive inks, textures, and scent marketing, you can enhance how consumers interact with your mail.
This promotion runs from February 1 to July 31, 2025, and applies to USPS Marketing Mail® letters and flats, Nonprofit USPS Marketing Mail® letters and flats, and First-Class Mail® letters, cards and flats.
3. Continuous Contact (3% Discount)
Building lasting relationships with customers often requires multiple touchpoints. The Continuous Contact Promotion rewards marketers for creating cohesive, iterative mailing series. By planning targeted, multi-touch campaigns, you can increase customer engagement and conversion rates. The promotion applies to each mailing following the first, provided that the content is iterative or complementary, not duplicative.
Running from April 1 to December 31, 2025, this promotion is eligible for USPS Marketing Mail® letters and flats, including nonprofit mailings.
4. Reply Mail IMbA (3% or 6% Discount)
Streamlining your Qualified Business Reply Mail (QBRM) process can lead to improved efficiency and visibility. The Reply Mail IMbA Promotion encourages the use of Intelligent Mail® Barcode Accounting (IMbA ) for QBRM pieces. Participants can save 3% with a static barcode or 6% with a serialized barcode, offering enhanced automation and visibility for their reply mail.
This promotion runs from July 1 to December 31, 2025, and is specifically for Qualified Business Reply Mail (QBRM) letters and cards.
5. First-Class Mail® Advertising (3% Discount)
Maximizing the impact of your First-Class Mail by incorporating marketing messages and advertisements can yield significant benefits. This promotion encourages creative use of First-Class mail pieces for promotional purposes, allowing you to seamlessly integrate marketing messages onto non-traditional materials or create standalone advertisements.
Running from September 1 to December 31, 2025, this promotion applies to First-Class Mail® letters, cards, and flats.
Add-On Discounts: Boost Your Savings
To further increase your promotional discounts, USPS offers two valuable add-ons:
Informed Delivery® (1% Discount)
Extend your mail's reach with digital previews and interactive campaigns. Informed Delivery® boasts over 62 million users and an impressive 63% email open rate, offering a powerful opportunity to enhance your marketing efforts. By creating an "interactive campaign," you can reach your target audience through a digital channel, integrating colorful and interactive elements that enhance and extend the mail moment for consumers.
Sustainability (1% Discount)
Demonstrate your commitment to environmental responsibility by using paper from certifiable, responsible sources. This add-on discount allows you to showcase your dedication to sustainable practices while benefiting from additional savings.
Both add-on discounts run for the entire year, from January 1 to December 31, 2025, and can be applied to various mail types, including First-Class Mail® and USPS Marketing Mail®.
How to Participate in USPS Mailing Promotions
Participating in these promotions is straightforward. Start by planning your campaign with the help of a mailing expert. When you're ready, begin the promotion pre-approval process at the USPS Business Customer Gateway. For detailed sign-up instructions, refer to the Guide to the Mailing Promotions Portal.
By taking advantage of these USPS promotions, you can create mail pieces that engage, inspire, and convert—all while saving on postage. Start planning your 2025 campaigns today and unlock the full potential of direct mail. Contact a mailing specialist to explore how these promotions can benefit your marketing strategy and boost your ROI.
