PFL’s Essential Guide to: Creating Customer Insight with Direct Mail
PFL's Essential Guide To: Creating Customer Insight with Direct Mail
How to Generate ‘Moments of Insight’ that Drive Your Customers to Action
Learn How to Create "Aha!" Moments for Your Customers
“Aha!” moments deliver realizations that help people recognize a problem and appreciate a solution. Your solution.
In their best-selling, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, authors Chip and Dan Heath explain that brief, but powerful, experiences lead to transformative results for brands—and customers. They jolt people into a new level of consciousness and leave an indelible imprint that carries over to everyday life.
Yet creating these “peak,” or “defining,” moments requires a rethinking and rewiring of marketing. Conventional methods don’t cut it.
We think “Creating Customer Insight with Direct Mail” is for you if you want to learn how:
- “Aha!” moments are created.
- Your organization can plan and multiply the number of powerful experiences you can create for customers.
- Insight-generation is especially valuable during the “Awareness” and “Consideration” stages of the customer lifecycle.
- Organizations that inspire and help create usable insights for customers and prospects stand out.
Fill out the form above to download this “insightful” e-book right how.
Presenting Speakers
Learn How to Create "Aha!" Moments for Your Customers
“Aha!” moments deliver realizations that help people recognize a problem and appreciate a solution. Your solution.
In their best-selling, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, authors Chip and Dan Heath explain that brief, but powerful, experiences lead to transformative results for brands—and customers. They jolt people into a new level of consciousness and leave an indelible imprint that carries over to everyday life.
Yet creating these “peak,” or “defining,” moments requires a rethinking and rewiring of marketing. Conventional methods don’t cut it.
We think “Creating Customer Insight with Direct Mail” is for you if you want to learn how:
- “Aha!” moments are created.
- Your organization can plan and multiply the number of powerful experiences you can create for customers.
- Insight-generation is especially valuable during the “Awareness” and “Consideration” stages of the customer lifecycle.
- Organizations that inspire and help create usable insights for customers and prospects stand out.
Fill out the form above to download this “insightful” e-book right how.
