AUTOMATED DIRECT MAIL
Integrate and Innovate
PFL’s Automated Solution Gives You Efficiency and Scale
Let PFL handle every step of your direct mail campaigns—from production and delivery to measurement. Eliminate the hassle of juggling vendors and systems with our end-to-end solution to boost the efficiency and impact of your direct mail marketing. PFL’s automated direct mail solution integrates directly with Salesforce, Marketo, Iterable, and more—so you can trigger personalized mailers from your CRM or MAP, track results, and scale outreach with zero manual steps.
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How Automated Direct Mail Works
Plan, select, and customize your direct mail from a variety of formats.
Drag and drop into your CRM or MAP.
Data triggers timing and personalization of individual pieces.
Delivery data is recorded for instant delivery notification and attribution.
Watch the video above for an example of how PFL direct mail automation works with Salesforce.
What Makes Our Automated Direct Mail Different?
PFL’s Automated Direct Mail connects directly with Salesforce and other platforms, making it simple to launch personalized “1 : 1” mail moments at scale—while still supporting broader “1 : many” campaigns with ease.
Personalization at Scale
Create one-to-one customer experiences with ease. Use your marketing automation platform to map template fields to recipient data, customizing text and images for every mail piece-whether you send one or thousands.
Unmatched Flexibility
Enjoy the best of both worlds. Leverage seamless tech integrations for automated, data-driven campaigns, or run manual mailings for those times you need a hands-on approach. All the same creative, print, and fulfillment power-no matter your workflow.
Engage with Any Format
Bring your ideas to life with a wide variety of mail formats. From postcards and brochures to catalogs, flyers, custom boxes, packaging, and elaborate promotional kits, PFL helps you deliver campaigns that stand out.
Enterprise-Grade Data Security
Trust your campaigns to a partner that takes data protection seriously. PFL is HIPAA, SOC 1, SOC 2, GDPR, ISO 27001, and CCPA compliant, as well as PCI certified-so your data, and your customers’ data, stays safe.
Read All About It
“We started partnering with PFL because we really wanted to figure out how to get through the clutter of all the noise to get people’s attention.”
Gretchen Swann
Principal Marketing Program Manager
