Forrester-PFL Virtual Event: Direct Mail for the Digital Age
Watch out webinar, 'Direct Mail for the DIgital Age," to learn why personalized, targeted, and orchestrated direct mail experiences help marketers overcome digital fatigue and forge deep customer engagement.
Direct Mail for the Digital Age - Forrester Report
About the Virtual Event
This webinar is hosted by PFL CEO Nick Runyon; featuring Jennifer Bellin, CMO PFL; Kara Trapp, PFL VP Customer Experience; and guest speaker Laura Ramos, Forrester VP, Principal Analyst.
About the Study
To explore what marketers think about adding direct mail to their digital strategy, PFL commissioned a study by Forrester Consulting, titled, “Hybrid Experiences Bring Direct Mail into The Digital Age.” The study features finding from 158 B2B marketing decision-makers in North America.
During this virtual in-depth session, we will explore findings of the research study and discuss ways to put those findings into action in 2023. You will also learn why physical mail that’s personalized, targeted, and integrated with your martech stack will be even more important in 2023.
Presenting Speakers
Nick Runyon
Chief Executive Officer, PFL
Jennifer Bellin
Chief Marketing Officer, PFL
Laura Ramos
Vice President, Principal Analyst, Forrester
Kara Trapp
VP Customer Experience, PFL
About the Virtual Event
This webinar is hosted by PFL CEO Nick Runyon; featuring Jennifer Bellin, CMO PFL; Kara Trapp, PFL VP Customer Experience; and guest speaker Laura Ramos, Forrester VP, Principal Analyst.
About the Study
To explore what marketers think about adding direct mail to their digital strategy, PFL commissioned a study by Forrester Consulting, titled, “Hybrid Experiences Bring Direct Mail into The Digital Age.” The study features finding from 158 B2B marketing decision-makers in North America.
During this virtual in-depth session, we will explore findings of the research study and discuss ways to put those findings into action in 2023. You will also learn why physical mail that’s personalized, targeted, and integrated with your martech stack will be even more important in 2023.
Key Findings
Digital fatigue drives marketers to increase spend on direct mail.
Strategies must evolve with the channel.
Personalization is a critical component of modern direct mail.
Direct Mail Drives Customer Engagement Across the Buyer Journey
This PFL-commissioned Forrester study, “Hybrid Experiences Bring Direct Mail into The Digital Age,” concluded that marketing leaders who adopt direct mail as part of an omnichannel strategy are more successful at building brand affinity and more a profitable business. Marketing, sales, and customer experience all benefit from this strategy.
