The PFL Team

Connect and Delight Across the Customer Lifecycle — Part 2

Jennifer Bellin, CMO at PFL, recently hosted a roundtable discussion: "Connect and Delight Across the Customer Lifecycle: Reinforce Your Campaigns with Direct Mail." Bellin was joined by Janel Maysonet, SVP and CMO at Avidia Bank, and Christina McLeod, senior marketing campaign manager at KnowBe4. In this first part, we will see how Maysonet has been using direct mail at Avidia. Next time, in Part 2, we will look at McLeod’s direct mail campaigns at KnowBe4.

Connect and Delight Across the Customer Lifecycle — Part 1

Jennifer Bellin, CMO at PFL, recently hosted a roundtable discussion: "Connect and Delight Across the Customer Lifecycle: Reinforce Your Campaigns with Direct Mail." Bellin was joined by Janel Maysonet, SVP and CMO at Avidia Bank, and Christina McLeod, senior marketing campaign manager at KnowBe4. In this first part, we will see how Maysonet has been using direct mail at Avidia. Next time, in Part 2, we will look at McLeod’s direct mail campaigns at KnowBe4.

Talking Turkey: 12 Meaty Thanksgiving Direct Mail Marketing Ideas

Here are a dozen ideas to help you create fun and engaging Thanksgiving-themed direct mail campaigns. Using any of these ideas will both capture attention and drive engagement. Happy Thanksgiving.

Leveraging Direct Mail Throughout the Customer Lifecycle - Part 3

Incorporating insights from subject matter experts across industries can help develop comprehensive and effective customer lifecycle management strategies to drive growth, retention, and advocacy.

Leveraging Direct Mail Throughout the Customer Lifecycle - Part 2

Direct mail can serve as a powerful tool across every stage of the customer lifecycle, and it all begins by identifying opportunities for improvement.

7 Creative Direct Mail Campaign Examples for Black Friday

From the art of creating urgency to the science of personalization, these examples from some major brands are a masterclass in direct mail marketing.

Leveraging Direct Mail Throughout the Customer Lifecycle - Part 1

The reality today is that direct mail is a versatile, engaging, and dynamic force in modern marketing. It is a creative fusion of tradition and innovation that can captivate your audience, ignite conversations, and build lasting relationships. Here's Part 1 of a three-part series exploring how direct mail can be used throughout the customer lifecycle.

Beyond the Inbox—Part 2: The Maturity Curve

Jennifer Bellin, PFL’s CMO, hosted a virtual event titled, “Beyond the Inbox: Unleash the Power of Direct Mail into Your Marketing Mix.” She was joined by Erica Shattuck, Programs Marketing Manager at SAP Concur. In this second, and final, part, the discussion turns to how direct mail can be strategically implemented throughout the customer lifecycle. This is an edited version of that conversation.

Dimensional Mailers: The Power of a Physical Presence

Unlike traditional flat mail, dimensional mailers are both intriguing and memorable. When done right, they extend engagement time and leave a lasting impression, making them ideal for high-value targets and special promotions.

Extra! Extra! Brand Newsletters Educate and Entertain

Inform. Educate. Entertain. These are generally agreed to be the three goals for branded content. And there is no better way to get that content to customers and prospects than by sending out a newsletter.

Direct Mail: The Holiday Gift that Keeps on Giving

Our early holiday gift to you: These tips to help you create unforgettable seasonal direct mail campaigns. Whether you're a marketing manager, small business owner, or retail marketing specialist, these insights will help you make your holiday direct mail experience a happy and successful one. It's never too early to get holiday ready.

10 Real-world Examples of Holiday Campaign Excellence

While we all don’t have the resources and budget to reach this level of direct marketing, here are 10 the most successful and memorable winter holiday campaigns from the last decade that can serve as an inspiration.

A Case for Direct Mail: It’s Not the Medium, It’s the Message

Billions of pieces of mail are sent each year in the U.S., and much of it ends up in the trash. Why? Because most are unintelligent and meaningless—truly the definition of “junk mail.” It doesn’t have to be that way.

Part 4: The Power of Direct Mail—Singing the Praises of Letters

Who doesn’t love a letter? Direct mail letters are the purest form of personalized communications sent directly to a recipient's mailbox. They are a crucial part of direct mail marketing, often leading to higher engagement compared with digital communications.

Part 3: The Power of Direct Mail: Types & Benefits of Catalogs

Even in our digital age, direct mail catalogs remain a powerful tool for engaging customers and driving sales. Here’s a look at some best practices, benefits, and strategic uses of direct mail catalogs to help you broaden and charge your omnichannel marketing efforts.

The Power of the Catalog: 10 Real-world Examples

Direct mail catalogs have been a successful marketing tool for many businesses over the years. Here are some real-life examples of renowned companies that have used direct mail catalogs to the max, demonstrating how direct mail catalogs can be a powerful marketing tool for all.

Unlocking the Power of Direct Mail: Introducing the PFL 'Revenue Calculator'

In today's fast-paced marketing world, companies are constantly seeking innovative ways to maximize their return on investment (ROI). Here's a tool to help you see how you can do it.

Part 1: The Power of Direct Mail—5 Types & Tips

Direct mail marketing remains one of the most effective ways to reach your audience. Despite the ubiquity of digital marketing—email, ads, social, etc. —physical mail can capture attention and drive engagement in ways no other medium can.

Roundtable Part 5: How To Level Up Your Mailbox Mojo

Acting Mature

Roundtable Part 4: How To Level Up Your Mailbox Mojo

Measure for Measure

Roundtable Part 3: How To Level Up Your Mailbox Mojo

Getting Personal

Roundtable Part 2: How To Level Up Your Mailbox Mojo

Trends: Meaningful Connections

Roundtable Part 1: How To Level Up Your Mailbox Mojo

How Did It All Start? & Priorities and Goals

SAP Concur Uses the Personal Touch to Reengage with Customers

The SAP Concur marketing team realized they were out of touch—with some customers, that is. They noticed that some people who had not engaged with marketing activities within a certain timeframe were becoming inactive and are no longer marketable. To reengage, quickly and successfully, the team decided to add a personal touch.

In the Spring, Small Biz Fancy Lightly Turns to Thoughts Of. . . . Flat Mailers?

As spring approaches, seasonal businesses of all sizes are gearing up to make the most of the timely opportunities available. One powerful tool in their marketing arsenal is the direct mail campaign—particularly those utilizing flat mailers.

Happy (Re)new Year! Direct Mail Solutions that Deliver

The “2024 Winter Lookbook: Renew in the New Year” is all about purposeful, responsible, and sustainable direct mail solutions available from PFL. The full-color catalog suggests that 2024 is the perfect time to refresh your campaigns; renew your commitment to sustainability and social responsibility; reimagine what’s possible for your business. And it all starts with the latest trends, the first of which is products you can feel good about.

SAP Marketers: Direct Mail Today Is a 'Personal Experience' | PFL

SAP Concur's senior marketers instinctively knew their direct mail could work harder for them. They turned to PFL's direct mail solution to go beyond merely talking about products to making personal connections and accelerating deals.This is the story of how SAP and PFL have made the channel "more than mail."