Kurt Gellert

McKinsey Report: Top-notch Customer Service Ensures Success for Insurers

McKinsey & Co. recently launched a survey of more than 8,500 insurance customers of the 40 largest North American insurance carriers. Among the main insights gleaned: Delivering a winning customer experience (CX) is a strong predictor and driver of successful financial and organizational outcomes in the insurance world.

Salesforce-commissioned Study Explores Value of AppExchange Market

The Salesforce AppExchange offers a wide range of apps that can help marketers improve campaigns, track results, and save time. The value of this marketplace lies in how integrations–such as PFL–build a better, more valuable, and efficient tech stack for driving growth. There is great power on which to build your complete GTM motion.

Going Green, the PFL Way

In today’s corporate world, sagacious companies are making a concerted effort to help bring about a more sustainable world. At PFL and Printing for Less, we are extremely proud of the work we’ve done and the choices we’ve made to be great environmental stewards.

Digital Gives Direct Mail the Boost It Needs

When integrated with SF Marketing Cloud, today’s direct mail is highly personalized—and effective. Hybrid is the future of marketing. By bridging real-world interactions with digital engagement, you can ensure your message doesn’t just reach your ideal customers—it will inspire them to take action and engage.

Beauty Is in the Eye of the Receiver

All gifting is direct mail, but not all direct mail is gifting. So, what does a high-quality direct mail experience look like?