Direct Mail Done Right
Simplify. Personalize. Engage.
Read More About How Direct Mail is Done Right
Transforming Direct Mail: Lessons from Blue Cross Blue Shield of Michigan
Join Steve Zahara, Project Manager of Marketing Analytics and Reporting at Blue Cross Blue Shield of Michigan, and Jennifer Bellin, CMO at PFL, for an insightful discussion on leveraging direct mail to enhance customer engagement and maximize ROI.
Direct Mail Marketing: An ‘Idea Book’ for Healthcare Providers
We hope you’ll be inspired by the creative—yet tried-and-true—direct mail strategies we’ve collected in this e-book. In an industry where trust and credibility are paramount, a well-designed and informative piece of mail can position your healthcare organization as a knowledgeable and caring provider.
2025 Direct Mail Product Guide
The first edition of this e-book is packed with actionable insights, including design tips, mailing class details, and best practices to ensure your campaigns stand out. With it you can explore all sorts of innovative products and discover how direct mail can complement other channels, build trust, strengthen relationships, and deliver measurable outcomes. Use it to boost engagement with powerful, personalized direct mail solutions.
What Will Direct Mail Look Like This Year?
As 2025 unfurls, direct mail marketing is set for an exciting and dynamic transformation fueled by technology and shifting consumer preferences. Read all about it to get a head start in the new year.
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Unlock the Power of Direct Mail: Engaging Customers at Every Stage of the Customer Journey
In this exploration of the power of direct mail marketing to drive customer engagement and maximize ROI, Rx Savings Solutions provides valuable insights into how they have leveraged direct mail to achieve their marketing goals.
PFL’s Essential Guide To: Direct Mail — A Powerful Marketing Tool
Direct mail remains a powerful marketing tool because it creates a tangible connection. So, whether you’re looking to boost sales, increase engagement, or build lasting relationships with customers, here’s a look at how to harness its power and integrate it into broader marketing strategies for optimal results.
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Make Every Connection Count with PFL Direct Mail Solutions
Simplify
We simplify direct mail execution by managing the entire process. Increase the efficiency and value of your direct mail programs with PFL handling production, delivery, and measurement—all under one roof.
Personalize
Connect and build trust with customers by using your own data to personalize and trigger sends at any scale—from hundreds to millions.
Engage
Increase engagement and drive action by combining digital tactics with direct mail touches, creating meaningful moments across the customer journey.
Grow
PFL integrates with your CRM or marketing automation platform so you can seamlessly manage performance, measure ROI, and grow your business.
PFL Technology Works With Your Martech Stack
PFL integrates with your marketing technology to give direct mail the automation, personalization, and measurement you expect from digital.
Customers Say Great Things About PFL
Organizations of all sizes and in many industries have used PFL to increase response rates, book more meetings, streamline operations, and improve ROI by making direct mail easier, more engaging, and totally measurable.
With PFL, product samples were controlled and triggered just like any other component of a digital campaign
Non-digital customers, Compton and Vivint were able to realize a 98% savings in print costs.
With PFL, product samples were controlled and triggered just like any other component of a digital campaign
Non-digital customers, Compton and Vivint were able to realize a 98% savings in print costs.
With PFL, product samples were controlled and triggered just like any other component of a digital campaign
Non-digital customers, Compton and Vivint were able to realize a 98% savings in print costs.
Automated Direct Mail Solutions for Every Team
Marketing
Speed up your demand-generation efforts with automated and memorable engagements.
Customer Experience
Enhance the digital experience with automated and personalized direct mail—all timed to critical moments in the customer journey.
Sales
Empower sales reps to personalize direct mail that moves deals forward.
Our Partners: The Most Trusted Brands Trust PFL
