Transforming Direct Mail: Lessons from Blue Cross Blue Shield of Michigan

Join Steve Zahara, Project Manager of Marketing Analytics and Reporting at Blue Cross Blue Shield of Michigan, and Jennifer Bellin, CMO at PFL, for an insightful discussion on leveraging direct mail to enhance customer engagement and maximize ROI.

In this session, Steve will share real-world success stories and key strategies for optimizing direct mail campaigns, from precise audience targeting to seamless omnichannel integration. Gain actionable insights from industry leaders on how to elevate your marketing efforts with direct mail and drive measurable results.

Don’t miss this opportunity to learn proven tactics and best practices for making direct mail a high-performing part of your marketing strategy!