Planning Session
Deck the Halls with Direct Mail
Holiday Strategies to Make Every Connection Count
The holiday season offers a prime opportunity to connect with customers and drive sales. Direct mail has proven to be a highly effective channel during this time, often delivering a higher ROI than other marketing methods.
In this planning session, you'll discover how to leverage the power of direct mail to create memorable and effective holiday marketing campaigns. We’ll walk you step-by-step through innovative strategies that go beyond the traditional holiday card to connect, engage, and delight your customers.
What You Will Learn:
- Creative direct mail ideas to capture attention and stand out from the crowd.
- Personalization techniques to create a more meaningful connection with your audience.
- Effective call-to-action strategies to drive conversions and sales.
- Measurement and tracking methods to evaluate the success of your campaigns.
Presenting Speakers
Amber Sikkink
Director, Merchandising & Creative Services, PFL
Kricia Storms
Director, Product Marketing, Customer Engagement, PFL